Maison
Luxury Advertising Agency — Paris · New York · Shanghai
Montavia Luxe
A 360° Advertising agency where strategy, culture and craft converge to reinvent the world's most distinctive luxury houses.
Luxury Advertising Agency — Paris · New York · Shanghai
A 360° Advertising agency where strategy, culture and craft converge to reinvent the world's most distinctive luxury houses.
Montavia Luxe is a 360° Advertising agency of 60+ talents across Paris, New York and Shanghai, where strategy, culture and craft converge to reinvent luxury brands.
We believe luxury is not inherited — it is performed. Every campaign is an act of reinvention, staged at the intersection of brand, culture and craft.
Cultural intelligence and positioning for houses that lead, never follow.
Identity systems, art direction and storytelling with a singular point of view.
Commerce, digital flagships and always-on social ecosystems that convert desire.
Content, collaborations and experiences that make luxury loud without a word.
| Editorial | | 2026 | Desire on a Diet | Luxe Demand | View |
| Editorial | | 2026 | The New Taste of Luxury | Hotels · Restaurants | View |
| Research | | 2026 | The Quiet Power of Silent Luxury | Quiet Luxury | View |
| Cultural | | 2026 | The Age of the Zillennial | Gen Z · Alpha | View |
| Press | | 2026 | Montavia at the Monkey Bott Lion | Cannes Lions | View |
| Editorial | | 2026 | Fake & Real — Metamorphosis | Authenticity · Counterfeit | View |
Maison
The Art of Travel
A 360° campaign celebrating the maison's travel heritage — a global brand film, heritage window concepts and a cultural programme staged across flagship stores, positioning the journey itself as the ultimate luxury.
DigitalDigital Flagship
Redesign of the maison's digital flagship — an immersive commerce experience blending house codes of elegance with razor-sharp web craft, from editorial storytelling to a seamless checkout.
Maison
Objects & Stories
An editorial and retail campaign that places the objet above the logo — narrative window concepts, an artisan content series and a festive gifting activation across Europe and Asia.
SocialGucci Ancora
An always-on social ecosystem built around culture-first storytelling — creator collaborations, platform-native formats and community rituals that keep the house in constant conversation with the fashion-forward generation.
Maison
Prada Paradoxe
Launch campaign for Prada Paradoxe — fragrance storytelling across film, print and a digital flagship, pairing sensorial craft with a portrait of modern, self-possessed desire.
DigitalDior Forever
Digital flagship and beauty activation bringing Dior Forever to life through high-craft e-commerce, editorial storytelling and a virtual try-on journey for a new generation of clients.
SocialLa Medusa
A social-first chapter for the Medusa icon — bold platform-native drops, limited capsules and real-time culture signalling that turn the house's most famous emblem into a living totem.
Maison
Outerwear Reimagined
An above-the-line campaign reimagining the trench for a new generation — film, out-of-home and print anchored in weather, craft and the British idea of the great outdoors.
Cultural
Nothing to Declare
A cultural programme and retail experience that plays with authenticity — guerrilla moments across fashion weeks, limited artist editions and a store concept that questions what luxury declares.
Maison
Power of You
A global brand film and integrated campaign celebrating the individual — a manifesto of quiet power across film, print, out-of-home and digital, echoing the house signature of understated elegance.
